BLOG
BUILT Strategies
Stay updated with BUILT Strategies’ latest news, media appearances, and note worthy mentions.
Follow our journey as we revolutionize marketing for the building industry
- Industry Insights
- February 19, 2024
Gainesville business builds homes out of shipping containers
Welding to Recycle, a Gainesville-based business founded by JohnCook, repurposes shipping containers into sustainable, durable homes and offices. Started with sustainability in mind, Cook’s business aims to extend the lifecycle of containers that would otherwise end up in landfills. Despite challenges with supply chain shortages during the pandemic, the company...
- Industry Insights
- February 19, 2024
2024 Construction Outlook a Mixed Bag, per Report
Labor has been consistently cited as a top challenge for general contractors, an issue that long predates the Covid-19 pandemic. In December, the construction industry added 17,000 net jobs, part of what was a stronger-than-expected jobs report released late last week by the U.S. Bureau of Labor Statistics. Between December...
- Building Blocks Blog
- January 10, 2024
Building Your Digital Brand Through Local SEO
By Michael A. Monahan, Founder, President & Fractional Chief Marketing Officer BUILT Marketing Strategies In the ever-evolving world of construction marketing, staying ahead of the competition is crucial for success. The construction industry is no stranger to fierce competition, with countless firms vying for the same projects. To thrive in...
- Building Blocks Blog
- January 9, 2024
Builders and Contractors: A Primer on the Importance of Optimizing Your Company’s Google Business Profile
By Michael A. Monahan, Founder, President & Fractional Chief Marketing Officer BUILT Marketing Strategies In today’s digital age, where online presence can make or break a business, optimizing your builder or contractor company’s Google Business profile is not just a choice – it’s a necessity. Your Google Business profile is...
- Building Blocks Blog
- January 8, 2024
Unlock the Power of Business Listings for Your Builder/Contractor Firm
By Michael A. Monahan, Founder, President & Fractional Chief Marketing Officer BUILT Marketing Strategies In today’s digital age, your business’s online presence is more crucial than ever. Customers are constantly searching for products and services online, and having accurate and readily available business listings is like shining the bat signal...
- Industry Insights
- November 8, 2023
Can this Urban Jungle in Tampa Become an Urban Paradise?
From the Tampa Bay Business Journal – Tampa’s Fowler Avenue epitomizes suburban sprawl: The road, which yawns as wide as eight lanes in some stretches, is lined with surface parking lots for strip centers, chain restaurants and drive-thru pharmacies. But some far-seeing real estate developers and business leaders imagine a...
- Building Blocks Blog
- November 8, 2023
New Year. New Website: Why You Should be Thinking about The Foundation of Your Digital Marketing Presence Heading into 2024
By Michael Monahan, Founder, President & Lead Consultant BUILT Marketing Strategies In today’s digital-first world, your website is often the first point of interaction between your business and potential customers. Digital marketing is hard. Building a new web site doesn’t have to be. Having a site that both looks professional...
- Press
- July 12, 2023
Building Central Florida Magazine: Marketing Audits – A Useful Tool for Building Your Business
Like a ladder to a roofer or a pipe wrench to a plumber, a marketing audit is an important tool that can make your marketing investment more effective. A marketing audit is an independent, unbiased, professional third-party review of your marketing efforts to get an opinion on what’s working, what...
- Press
- July 12, 2023
Construction Business Owner: 7 Questions About Construction Marketing
To be successful, business owners need to develop knowledge, if not expertise, across a wide range of topics. One approach to successful leadership is asking questions. But what happens when you don’t know what you don’t know? Here are the questions you should be asking about construction marketing, along with some...
- Industry Insights
- July 12, 2023
Harbert Realty to grow after hiring top Orlando office broker Damien Madsen
Alabama-based Harbert Realty Services has hired Damien Madsen as Senior Vice President and Managing Director to boost its expansion in Orlando. Madsen, a notable office broker, aims to re-energize Harbert’s brand. The company, which plans to grow in all asset classes in Central Florida, anticipates its Central Florida office will...