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Stay updated with BUILT Strategies’ latest news, media appearances, and note worthy mentions.
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Our End-of-Summer Reading Recommendations: Books to Energize Your Business Mindset

As summer draws to a close and we transition into the busier months ahead, there’s no better time to dive into some insightful reads that can sharpen your business acumen, refine your leadership skills, and help you navigate the complex dynamics of teamwork and communication. Whether you’re an entrepreneur, a...

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Why Online Listing Accuracy is an Important Foundation of Your Digital Marketing Plan

When it comes to the construction industry, maintaining accurate online listings can be particularly challenging due to the dynamic nature of projects, multiple locations, and varied service offerings. Marketing consultants specializing in this sector can provide invaluable assistance by employing automated listing management tools, ensuring that all business information is...

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What Home Services Business Might be Missing Out on Without a Professionally Built and Maintained Web Site

A professionally built and maintained website is the front door for many home services or “service area” businesses. Without a traditional brick and mortar storefront, companies offering services such as plumbing, electrical work, landscaping, or cleaning that lack a solid online presence are missing significant opportunities to grow and sustain...

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Why Your Construction Business Needs a Crisis Communications Plan

In today’s fast-paced digital world, news travels faster than ever before. A minor issue can quickly escalate into a full-blown crisis that could severely damage your company’s reputation and bottom line. Recent events, such as the construction accident at Tampa International Airport, have highlighted this vulnerability and the critical need...

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Understanding the Differences Between Physical Location Businesses and Service Area Businesses in the Construction Trades for Google Business Profile Rankings

In the realm of digital marketing, particularly for the construction trades, the distinction between physical location businesses and service area businesses (SABs) is crucial. This differentiation significantly impacts how companies rank on Google Business Profile (formerly Google My Business). Let’s delve into the key differences and their implications for your...

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Building Your Digital Brand Through Local SEO

By Michael A. Monahan, Founder, President & Fractional Chief Marketing Officer BUILT Marketing Strategies In the ever-evolving world of construction marketing, staying ahead of the competition is crucial for success. The construction industry is no stranger to fierce competition, with countless firms vying for the same projects. To thrive in...

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Builders and Contractors: A Primer on the Importance of Optimizing Your Company’s Google Business Profile

By Michael A. Monahan, Founder, President & Fractional Chief Marketing Officer BUILT Marketing Strategies In today’s digital age, where online presence can make or break a business, optimizing your builder or contractor company’s Google Business profile is not just a choice – it’s a necessity. Your Google Business profile is...

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Unlock the Power of Business Listings for Your Builder/Contractor Firm

By Michael A. Monahan, Founder, President & Fractional Chief Marketing Officer BUILT Marketing Strategies In today’s digital age, your business’s online presence is more crucial than ever. Customers are constantly searching for products and services online, and having accurate and readily available business listings is like shining the bat signal...

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New Year. New Website: Why You Should be Thinking about The Foundation of Your Digital Marketing Presence Heading into 2024

By Michael Monahan, Founder, President & Lead Consultant BUILT Marketing Strategies In today’s digital-first world, your website is often the first point of interaction between your business and potential customers. Digital marketing is hard. Building a new web site doesn’t have to be. Having a site that both looks professional...

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Finding the Right Match: Understanding What Type of Client You Are to Find the Right Florida Marketing Agency Partner

by Michael A. Monahan, Founder, President & Lead Consultant, BUILT Marketing Strategies According to a recent article in The Business Journal, Florida marketing agencies have three primary personas for buyers of integrated marketing services: the strategist, the producer and the implementer. The article suggests that clients who have a confident...

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