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Best Practices for Construction Industry Web Sites

By Michael A. Monahan, Founder, President & Lead Consultant, BUILT Marketing Strategies One significant marketing hurdle that has become apparent in our professional experience is the effective application of digital best practices for construction industry websites. A company’s website, arguably its public face, poses the initial challenge. This platform typically...

Orlando Crane Collapse Serves as a Reminder of the Importance of Crisis Communications Planning

By Michael A. Monahan, Founder, President & Lead Consultant, BUILT Marketing Strategies Last year in Orlando, a construction crane fell onto a partially finished parking garage, causing one worker’s hospitalization, should have prompted every marketing expert, public relations person, and senior construction industry executive to ask a single, critical question....

Three Questions to Ask When Building Your Brand

by Michael Monahan, Founder, President & Lead Consultant, BUILT Marketing Strategies Your company’s brand is one of the most important aspects of doing business. It directly affects the way consumers and stakeholders think, perceive and react to what your organization is offering.   Whether your company is starting from nothing or...

From Humble Beginnings, AdventHealth is Helping Build the Future of Central Florida Healthcare

From l to r: Robert Wahlers, vice president of philanthropy, AdventHealth Foundation; Keith Lowe, director, strategic real estate; AdventHealth and Bryan Emde, executive director, AdventHealth discuss AdventHealth’s plan to keep health care needs ahead of population growth in Central Florida. The three spoke at Contractors, Connectors and Closers of Orlando’s...

ABC Central Florida Builders’ Breakfast Recap: Orange County’s Vision for the Future

Orange County officials predict a population increase to 2.1 million by 2050. This 48 percent increase over the current population will bring about 690,000 new Central Florida residents. Accommodating this growth calls for 276,000 new housing units. These include various forms of housing such as detached homes, duplexes, courtyard apartments,...

Leading Orlando Architects: Partnerships, Communication Key in Overcoming Today’s Supply Chain, Talent Challenges

(pictured above, from l to r): Jay Lovell, director of design and construction at FaulkBuilt, Mike Chatham, AIA, president – HHCP Architects, David Leyte-Vidal, project manager – RLF Engineering and Architecture, Ben Hooley, director – multifamily – Scott + Cormia and Evan Bourff, AIA, principal at dwell design studio, discuss...

ABC Builders Breakfast Recap: Cruising, Cargo, Celestial Bodies Driving Growth at Port Canaveral

“Cruising is everything,” said Canaveral Port Authority Commissioner Wayne Justice. He spoke at a recent Builders’ Breakfast. The Central Florida Chapter of the Associated Builders and Contractors (ABC) hosted the event. The event took place on July 7 at ABC’s Orlando office. The port expects to make a profit of...

Digital Marketing Tips for Construction Business Owners

By Michael A. Monahan, president, Founder, President & Lead Consultant, BUILT Marketing Strategies Digital marketing has become one of the best ways to grow construction businesses. The industry, itself, is evolving and so are the ways you can reach potential customers. However, digital marketing can be confusing, especially if construction...

How an Agency Partnership Can Help with Staffing Woes for Marketing Talent in a Hot Labor Market

By Michael A. Monahan, Founder, President & Lead Consultant, BUILT Marketing Strategies Having trouble attracting and retaining high-quality marketing talent for your business? In 2022, you’re not alone. According to professional staffing firm, LHH in its 2022 Workforce Trends Report, marketing hiring managers have found it challenging to source candidates...

CCC August Speakers Talk Logistics, Deals, Sustainability and Orlando’s Industrial Real Estate Renaissance

Logistically speaking, Florida’s geography makes the state difficult and expensive. It is more than 440 miles long and 350 miles wide, mostly surrounded by the Atlantic Ocean on one side and the Gulf of Mexico on the other, meaning ground freight shipments can only come into the state from the...