Like a ladder to a roofer or a pipe wrench to a plumber, a marketing audit is an important tool that can make your marketing investment more effective. A marketing audit is an independent, unbiased, professional third-party review of your marketing efforts to get an opinion on what’s working, what...

To be successful, business owners need to develop knowledge, if not expertise, across a wide range of topics. One approach to successful leadership is asking questions. But what happens when you don’t know what you don’t know? Here are the questions you should be asking about construction marketing, along with some...